Behind the scenes at “Liberty’s Open Call”
Posted on 09/02/10, filed under News | No Comments

Liberty's Head of Press & Head of Marketing Kate and Fran meet hopeful designers

Liberty's Womenswear buyer & Creative Consultant Ellie Robinson and Yasmin Sewell

Behind the scenes at "The Buying Game" aka Liberty's Open Call

Dragons Den Theo gets up close and personal filming the BBC2 documentary The Buying Game!
Liberty’s press girl Kate gives us her day-in-the-life of Liberty’s Open Call!
7.30am
I arrive to find 100 hopefuls already queuing outside the Liberty back door! I pop inside and get ready with the rest of the Liberty judging panel and the Maverick production crew (an independent TV production company who were filming a BBC 2 documentary called “The Buying Game” which centres on Liberty’s Open Call! Also on our expert panel was our very own Director of Buying Ed Burstell, fashion doyenne Sarah Mower, David Nicholls; design editor of the Saturday Telegraph who worked with the furniture buying team and Danielle Proud the craft queen who gave her opinion on home-wares and haberdashery items.
9.30am
The queue had swelled to gargantuan proportions and wound round the whole building. We flung open the doors and designers of all walks of life surged into the store to show examples of their work to our panel. The team ended up seeing a grand total of 569 designers! The calibre of products blowing last time’s Open Call out of the water.
5.30pm
By 5.30pm all potential and interesting designers were earmarked for round two so Ed Burstell our “Messiah of Buying” could give his final yes or no!
9.30pm
Wrap up! Ed Burstell and the buying team finish up for the day. Final decisions about the 40 designers who were put through to the final round are still being finalised so check Liberty blog again later in the week for details of our hottest finds.
Stay tuned for the forthcoming BBC 2 documentary called ‘The Buying Game’ which has Liberty’s open call as it’s lynch pin. It will air this autumn so watch this space for further details!




